Banabae is a vibrant children's fashion brand with sustainability at its heart. The brand has blossomed through organic growth, but was looking to elevate their success by seamlessly integrating a paid strategy into their thriving organic landscape while staying true to their core values.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social developed a tailored strategy that aligned with Banabae's existing brand identity and ethos. This strategy was not just about driving sales, but also about fostering a connection between the brand and its audience. Zephyr launched an omni-channel approach, unifying Banabae's brand presence across Meta, Google, and Pinterest. Each channel was optimised, with content and messaging tailored to its specific audience and platform characteristics. The brand managed to achieve a seasonal campaign Return On Advertising Spend (ROAS) of 24.35x.
Zephyr Social are awesome! I couldn’t be happier with the ROI, results have been remarkable! Chris is always highly responsive and available to chat and I’ve always really appreciated that. They work as business partners from a holistic viewpoint to improve every aspect of business so it’s much more than just social media management. I talk about everything from inventory management to what they think about our new product ideas! I’ve recommended 2 other businesses who have also gone on to join Zephyr and we’re all very pleased with the efforts!
Jaz & Alana
Co-founders, Banabae