Suttons is a household name in NSW, with a long history of selling cars & trucks. Suttons Trucks Arncliffe (selling new Isuzu, Kenworth and DAF trucks plus used trucks) wanted to establish itself as a market leader in the online space and boost its online presence. The brand also wanted to create an online paid media strategy that would see it increase market share online. Finally, the brand wanted to take over from the previous agency to more cost-effectively drive lead generation and fill up its lead pipeline.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social set up an a-z go-to-market strategy on social media for Suttons Trucks Arncliffe. We utilised Meta, Google Ads, EDMs, and a strategy around landing page setup + CRO. We consistently met up with the team to understand the brand position and ethos. We set up campaigns that accurately reflected the brand's values. We worked with the team to push the right products in line with inventory control. We set up an approach that used the correct platforms to drive awareness, build lead generation, and increase Isuzu's online market share.