the Challenge

Better Beer, an Australian brand, had already carved out a niche for themselves in their home market with their carb-free, quality beers. As Better Beer rapidly found growth, they looked for a new agency to partner with to fuel their thirst for increased brand awareness, expanded market share, and a boost in both local and international in-store sales. Better Beer turned to Zephyr Social, to ensure a personalised approach and to utilise their ability to cost-efficiently scale paid media spend.