Springhill Farm

Zephyr Helps Springhill Farm Boodles Achieve Sub $2 CPMs and Double Reach

< $2

Cost per thousand impressions

50 +

Yrs experience

800%

Increase in reach
the Challenge

Springhill Farm Boodles is a premium Australian brand that is known for its high quality and sustainable practices. The brand wanted to increase awareness of its products and drive in-store sales, particularly at Woolworths. Springhill Farm Boodles was working with an agency that wasn’t effectively driving cheap CPMs and therefore awareness and exposure were costing too much. The brand was looking to cost efficiently build out an online paid media funnel that would build top of mind consideration in cold audiences to help increase in-store sales.

services

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

Sub $2 CPMs

Impressive huh?
About

Zephyr Social worked closely with the in-house creative team to curate the best content for online advertising. We re-built the entire online advertising structure and funnel from the ground up. We integrated a separate campaign for Boodles on Google Ads to see a centralised strategy implemented around their hero products (Boodles). We created a holistic strategy that saw the funnel built out across all platforms, making for effective touch points for the consumer & a higher likelihood of achieving top of mind consideration for the brand, thus seeing an increase in sales.