Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
By Johnny is an Australian brand that sells high-quality, sustainable clothing. They are known for their unique designs and their commitment to social responsibility. By Johnny wanted to scale their ad spend across Meta and Google in the most cost-efficient manner. They wanted to acquire a brand new customers for the brand ensuring authentic revenue growth. Of high importance was ensuring that all creative used on platform was reflective of the brand narrative being driven by each collection released.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
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Zephyr Social developed an omni-channel strategy and built out a complete funnel on each channel & each stage on both Meta and Google ads. We had a strong focus around CPAs ensuring that the brand remained profitable in all forms of advertising. We maximised ROAS with consistently seeing a blended return of 12x & further scaled cold audience spends to ensure that we acquired new customers for the brand. We worked closely with the team to consult around best performing creative, find winners & then further scale winning campaigns.
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