Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
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CASIO Vintage is a household brand known for its classic designs and its affordable prices. Casio wanted to increase its online revenue as the current primary drivers were wholesale & distribution. The brand also wanted to accurately represent the brand online to a cult-like audience & following. Additionally, Casio wanted to maximise ROAS and ensure that CPAs stay profitable while acquiring brand new customers. Finally, the brand wanted to create a well articulated online funnel that sees online revenue boosted through meta & google advertising.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social worked closely with the internal team to push best creative forward & continually consult on the best performing & winning creatives. We effectively scaled best performing campaigns to reach a broader and cold audience (ensured spend focussed 80% at minimum on cold audiences). We utilised Meta & Google and cost-efficiently scaled their campaigns to increase ad spend & increase online revenue ratio. We constantly optimised to ensure profitable campaigns & then scaled profitable campaigns to ensure cost-efficiency.
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