Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Creatures of Leisure, a leading surf brand were looking to effectively launch their new new tailpad, the Proto 1.4. The brand wanted to effectively market the new product to the local areas that had distributors set up. They wanted to create full awareness, educational, and exposure type campaigns designed to create top of mind consideration for the new product hitting the market. Finally, they wanted to ensure the lowest possible CPMs to ensure bang for buck, with accurate reach in the right locations.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social used Meta to prominently advertise the new launch. We curated the creative to ensure that we were able to set up an effective funnel that would see top of mind consideration created in the mind of the prospect. We ensured that the creative used would best serve to educate the user at each step of the funnel. Finally, we used completely geo-targeted advertising, ensuring accurate reach, maximising ad recall & cheap CPMs.
.png)
