Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
DOOG is an Australian brand that sells dog collars, leashes, and other accessories. The brand is known for its high-quality products and its commitment to animal welfare. DOOG wanted to increase its online sales and find cost-efficiency in its online advertising. The brand also wanted to partner with an agency that carried a holistic approach from ad performance to consultation around creative strategy on platform. It was imperative that DOOG partnered with an agency that remained agile in a fast-paced, ever-growing market, able to facilitate the growth-potential that the brand carried.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social worked with DOOG to understand their audience and market. We cleaned up and re-structured all campaigns on Google and Meta, reworking their existing marketing funnel to create a cost-efficient and scalable environment. We culled losing campaigns and looked for scalable opportunities for growth. We set up scalable environments with ads, detailing targeting, curating creative at each stage of the funnel, and ensuring that we found cost-efficiency in all forms of advertising. We analysed previous trends to understand when to push ad spend in-line with seasonal growth periods.
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