Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
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G-Shock is a global brand known for its durability and its ability to withstand extreme conditions. G-Shock wanted to increase its online revenue as opposed to being mostly driven through wholesale & distribution. Oh high importance was accurately representing the household brand name online to it's cult-like audience & following. Additionally, G-Shock wanted to maximise ROAS and ensure that CPAs stay profitable while acquiring brand new customers. Finally, the brand wanted to create a well articulated online funnel that sees online revenue boosted through Meta & Google advertising.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
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Zephyr Social created a solid a-z digital advertising strategy for G-Shock. We took a multi-channel approach to best push the brand. As a household brand name we leveraged cheap CPMs to enabling us to find scalable environments allowing us to push for online growth & increase paid spend. We re-structured campaigns set up from the previous agency to further establish cost-efficiency, maintain profitable CPAs and maximise overall blended ROAS across each campaign setup.
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