Good Day People, an innovative online hamper business, sought to offer customisable and unique packaging solutions to a Direct-to-Consumer (DTC) and wholesale market. During the ideation phase, they enlisted Zephyr's expertise to craft a comprehensive eCom solution and a digital go-to-market strategy, aligning with the brand's eccentric and quirky personality. The mission was twofold: create a digital storefront that would not only drive sales but also build brand equity, transforming prospects into a loyal fanbase.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr helped Good Day People achieve an above industry average conversion rate of 3.75% with an 8x return through their omni-channel digital advertising approach. They began by developing a compelling site design and an effective eCommerce experience for their audience. By focusing on effective UI and UX, they ensured that site visitors were not just browsing, but also buying. In its inaugural year, Good Day People experienced phenomenal growth, with sales soaring from $0 to over $1 million. Since launching in April 2020, the brand has chosen Zephyr as their exclusive digital ad partner.
“We launched our first eCommerce site, Good Day People with Zephyr Social and the whole experience was ‘simply the best’ as Tina Turner would say. Their communication, quick turn around and exemplary service made the team such a pleasure to work with. If you were to go with anyone you would be making a big mistake, given how heavily you rely on your website. After the site was developed the team continued to partner with us on a digital advertising front, they’ve been nothing but an incredible asset & of high value to the brand. Save yourself a headache and use Zephyr Social…Seriously!”
Jacob Leung
Founder, Good Day People