Good Day People

Launching a quirky new eCommerce experience that would be sure to make it a good day

8 X

Average ROAS

$1,000,000

Sales in first 12 months

3.75%

Conversion rate
the Challenge

Good Day People, an innovative online hamper business, sought to offer customisable and unique packaging solutions to a Direct-to-Consumer (DTC) and wholesale market. During the ideation phase, they enlisted Zephyr's expertise to craft a comprehensive eCom solution and a digital go-to-market strategy, aligning with the brand's eccentric and quirky personality. The mission was twofold: create a digital storefront that would not only drive sales but also build brand equity, transforming prospects into a loyal fanbase.

services

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

From $0 Sales to 7 Figures in the First 12 Months of Operation

Impressive huh?
About

Zephyr helped Good Day People achieve an above industry average conversion rate of 3.75% with an 8x return through their omni-channel digital advertising approach. They began by developing a compelling site design and an effective eCommerce experience for their audience. By focusing on effective UI and UX, they ensured that site visitors were not just browsing, but also buying. In its inaugural year, Good Day People experienced phenomenal growth, with sales soaring from $0 to over $1 million. Since launching in April 2020, the brand has chosen Zephyr as their exclusive digital ad partner.

Simply the best

“We launched our first eCommerce site, Good Day People with Zephyr Social and the whole experience was ‘simply the best’ as Tina Turner would say. Their communication, quick turn around and exemplary service made the team such a pleasure to work with. If you were to go with anyone you would be making a big mistake, given how heavily you rely on your website. After the site was developed the team continued to partner with us on a digital advertising front, they’ve been nothing but an incredible asset & of high value to the brand. Save yourself a headache and use Zephyr Social…Seriously!”

Jacob Leung

Founder, Good Day People