Nagnata, the go-to name for top-notch, ethical fashion, has been making waves in the industry with impressive organic growth. Despite this success, the brand was yet to tap into the power of paid media. They sought a partner who'd get their ethos, someone who could both boost their brand equity and paint a true picture of Nagnata to a fresh online audience. With their eyes set on digital growth and bolstering online revenue, Nagnata was ready to partner with an agency that understood how to scale eCom brands through paid media.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social crafted carefully curated campaigns, ensuring the creative mirrored the conversion funnel, especially on Meta. A cool 80% of spend was allocated to fresh faces, ensuring Nagnata could authentically expand its customer base and spark revenue growth. Additionally, Nagnata aimed to increase their average order value, by leveraging post-purchase campaigns and retention strategies. Zephyr rolled these strategies out across Meta & Google, ensuring profitable CPAs across all campaigns, ensuring that ROAS was maximised & used as a specific lever to judge short-term success.