Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Springhill Farm Boodles is a premium Australian beef brand that is known for its high quality and sustainable practices. The brand wanted to increase awareness of its products and drive in-store sales, particularly at Woolworths. Springhill Farm Boodles was working with an agency that wasn’t effectively driving cheap CPMs and therefore awareness and exposure were costing too much. The brand was looking to cost efficiently build out an online paid media funnel that would build top of mind consideration in cold audiences to help increase in-store sales.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social worked closely with the in-house creative team to curate the best content for online advertising. We re-built the entire online advertising structure and funnel from the ground up. We integrated a separate campaign for Boodles on Google Ads to see a centralised strategy implemented around their hero products (Boodles). We created a holistic strategy that saw the funnel built out across all platforms, making for effective touch points for the consumer & a higher likelihood of achieving top of mind consideration for the brand, thus seeing an increase in sales.
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