Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
The Bali Tailor is a visionary brand committed to sustainable fashion, creating pieces that reflect personal style and stand the test of time. Despite their organic growth, they faced challenges in implementing a cost-efficient paid strategy, desired to double their year-on-year sales, and aspired to scale their brand authentically by placing a focus on attracting a new cold audience. With these ambitions in mind, The Bali Tailor chose to partner with Zephyr Social, a boutique growth consultancy celebrated for its strategic prowess and personalised touch.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
We at Zephyr Social fashioned an omni-channel approach, utilising Meta, Pinterest, and Google Ads. Our strategy was woven around The Bali Tailor's ethos, aiming to reach new audiences and grow the brand while maintaining their core values. We focused a significant 80% of ad spend on fresh, cold audiences, ensuring that our approach was primarily targeted at driving new customer acquisition. The results were quick to materialise, with an average ROAS of 8x on hero products and cost per acquisition (CPA) under $30.
“I've absolutely loved working alongside Jase & the whole Zephyr team. We've seen such incredible results online for The Bali Tailor, i'm so happy with the growth that we've been able to achieve together over the past 12-24 months. Nothing is ever a hassle with these guys, they're personable & professional, I would highly recommend partnering with the Zephyr team.”
Leah
Owner & Creative Director
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