The Collagen Co is a leading Australian brand that sells collagen products. The brand wanted to find cost-efficiency in their already set up campaigns, replace their current agency as they didn’t feel they were receiving the attention to detail necessary, and consult around creative strategy & implementation across appropriate social media channels. The brand also wanted to create & focus on a strategy that increased life time value & focussed on subscription sales.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Diving headfirst into our partnership with The Collagen Co, we at Zephyr Social made Meta's paid media channels our playground. Our eyes were on the prize: standout creatives with potential to scale. Our strategy was as diverse as it was dynamic, boosting average order value and consistently hitting a cool 4-5x ROAS on Meta (exceeding industry average by 100%). A large focus was on directing 80% of our ad spend towards new audiences, to truly ensure authentic brand growth.