The Collagen Co

Zephyr Helps The Collagen Co Achieve Cost-Efficiency and Increase Lifetime Value

5 x

ROAS

2,500

New ads created

10,000+

New customers
the Challenge

The Collagen Co is a leading Australian brand that sells collagen products. The brand wanted to find cost-efficiency in their already set up campaigns, replace their current agency as they didn’t feel they were receiving the attention to detail necessary, and consult around creative strategy & implementation across appropriate social media channels. The brand also wanted to create & focus on a strategy that increased life time value & focussed on subscription sales.

services

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

5x ROAS & Increased Life-Time-Value

Impressive huh?
About

Diving headfirst into our partnership with The Collagen Co, we at Zephyr Social made Meta's paid media channels our playground. Our eyes were on the prize: standout creatives with potential to scale. Our strategy was as diverse as it was dynamic, boosting average order value and consistently hitting a cool 4-5x ROAS on Meta (exceeding industry average by 100%). A large focus was on directing 80% of our ad spend towards new audiences, to truly ensure authentic brand growth.