Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
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Trojan Wake Ski Snow is an Australian brand that sells wakeboards, skis, and snowboards. The brand wanted to partner with a new agency that could help them to accurately represent the brand through paid media channels, scale ad spends well into the six-figure mark per month, and curate a full-scale approach across both Meta and Google to achieve an increase in online sales in line with their hefty, however realistic brand goals.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social took over the account, restructuring & overhauling all campaigns. We culled off losing campaigns and focused on cold audiences. We put together an A-Z strategy across Meta and Google, understanding the brand's buyer's journey and helping to articulate the message across each stepping stone. We looked to create winning and profitable environments through split-testing audiences dynamic creative testing. We scaled ad spend by more than 2x the previous year, increased online revenue year on year, and consistently saw above average ROAS across both Google & Meta.
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