Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Zephyr Social is owned by Zephyr Empire Pty Ltd • All Rights Reserved
Vaikoba is an Australian brand that sells premium outdoor clothing and accessories. The brand wanted to partner with a new agency that could help them to improve their cost-effectiveness on Meta and Google ads, scale their ad spend, and achieve year-on-year growth online.
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Innovation Strategy Development
Ideation & Innovation Workshops
Implementation Support
Training & Development
Market Research & Trend Analysis
Partnership & Ecosystem Development
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Social Media Marketing
TikTok Marketing
Email & SMS Marketing
Web Development & CRO
Search Engine Optimisation (SEO)
Google Ads Network
Zephyr Social took over Vaikobi's Meta and Google ads accounts and completely overhauled them. We implemented a new strategy that focused on finding winning creative performers and creating profitable environments where ad spend could be efficiently scaled. We also ensured that proper benchmarking was created around CPMs all the way through to CPAs. As a result of our efforts, Vaikobi saw phenomenal seasonal campaign success, year-on-year growth online, all while maximising ROAS. Achieving an overall blended ROAS of 5-6x across all campaigns.
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